Partner Center — Editorial featuring

Active editorial placements

Curated rails and collections featuring your app right now

2

Installs from editorial

Installs from curated rails and collections in the last 30 days

1,240

Open nominations

Your active feature submissions awaiting editorial decision

2 / 4

Featured installs by Store surface

Store surface	Impressions	Installs	Install rate	Share of editorial installs
Editor's choice (Home, Apps)	12,420	480	3.9%	39%
"Apps to help you focus" collection	18,300	720	3.9%	58%
Category landing — Productivity	6,200	120	1.9%	10%
Top free (Productivity)	2,100	80	3.8%	6%

"Apps to help you focus" drove 58% of your editorial installs over the last 30 days. Editor's choice is your second largest source. Category landing impressions are high but converted at half the rate of curated rails.

How editorial featuring is decided

There is no automated score or fixed threshold that guarantees a feature. Microsoft Store editorial featuring is curated by an editorial team that manually reviews each app — they look for quality, originality, and a great customer experience. The signals below don't gate you in or out; they show how ready your app is and strengthen your case when editors review your nomination.

◆

Design & craft

A polished, well-designed listing and app experience — clear icon, current screenshots, thoughtful UI. Editors feature apps that look and feel great.

☀

Innovation & originality

A fresh idea, a distinctive take, or a standout use of the platform. Editors look for apps that do something genuinely notable.

♥

User experience & quality

Reliable, accessible, and loved by customers — strong ratings, healthy stability, and a smooth first-run. A great experience is what gets re-featured.

Featuring is editorial, not automated. Meeting the Store's baseline policies makes you considerable; design, innovation, and a great customer experience are what editors actually feature. Use the readiness signals below to put your best foot forward before you nominate.

Your readiness signals

Pulled from your existing Partner Center data — strengthens your nomination, not a pass/fail gate

Signal	Where you stand	Why editors care
Store policy compliance	READY · no open violations	Baseline to be considered at all
Customer rating	STRONG · 4.6 (412 reviews)	Signals a loved experience
Stability (crash-free, 28 days)	STRONG · 99.6%	Editors won't feature an app that crashes
Listing freshness (screenshots, icon)	READY · updated 14 May 2026	Fresh, high-quality assets show well in a feature
Accessibility	COULD BE STRONGER · no accessibility statement	A plus for Editor's choice consideration
Localization	COULD BE STRONGER · 4 of 8 target markets	Unlocks market-specific editorial rails

You're in strong shape to nominate. Two easy wins would strengthen your case for premium slots like Editor's choice: add an accessibility statement, and finish DE/FR/JP/PT-BR localization to open those markets' rails.

Submit for featuring

Nominate your app for an upcoming editorial moment.

Nomination type*

Match the editorial slot that fits your moment.

Target Store surface*

Editorial decides final placement — this is your preference.

Submission date*

Earliest date editorial can consider your nomination.

Markets*

Store rails are market-specific.

Pitch*

200 character minimum. Editorial uses this to write the feature copy.

Featuring assets

What customers see when your app is featured

When editorial features your app, these assets are what appear on the Store surface — the hero tile, the collection card, and the promotional copy. High-quality, correctly-sized artwork gives your app the best chance of being picked and of converting once it's shown. Upload them here so editorial has everything ready.

Featuring hero image Wide promotional artwork used on the Home hero / Spotlight.

PNG or JPG · 1920 × 1080 · < 5 MB

＋ Upload hero image

App logo / icon Square mark shown on collection cards and rails. ✓ Using your Store icon

PNG · 512 × 512 · transparent or solid

Replace for featuring

Featured screenshots Up to 3 landscape shots editorial can showcase in the feature.

PNG · 1366 × 768 or larger · up to 3

＋ Add screenshots

Promotional headline One-line tagline editorial may use as the feature caption.

Text · up to 60 characters

Your nominations

Track where each submission stands — editorial reviews in the order received

Nomination	Type	Target surface	Submitted	Decision	Status
Focus that sticks — sessions & streaks	App Enhancement	"Apps to help you focus" collection	12 May 2026	20 May 2026	APPROVED · live now
FocusDrop — cross-device sync launch	App Launch	Editor's choice (Home)	28 Apr 2026	06 May 2026	APPROVED · live now
Summer focus season — In-App Event	In-App Event	Spotlight (Home hero)	15 Jun 2026	—	IN REVIEW · with editorial
Session-history view update	App Enhancement	Category landing — Productivity	21 Jun 2026	—	SUBMITTED · awaiting review

2 of your 4 nominations are still open. The two approved nominations are what's driving your active editorial placements right now. Editorial typically decides within 7–10 business days of the submission date — you'll be notified here and by email when a decision is made.