A developer hits publish and asks the most human question — “now what?” The Getting Started guide meets them at that exact moment: it confirms they're live, shows what's already set up, and hands them clear next steps — so they act in week one instead of stalling.
“I launched and I don't know what to do, what's working. Why is no one finding my app, and what can I do about it?”
“There should be a publish wizard — clear steps and phases after you go live.”