Proposal · Born with no traffic

New & Rising

A brand-new quality app has no engagement — but ranking is built on engagement. So it can't rank until people use it, and no one can use it until it's shown. New & Rising breaks that chicken-and-egg: a fair, temporary slot in search for fresh, quality apps, earned on real installs.

Dimension · Reach Born with no traffic

In their words

“Restore or introduce mechanisms to promote new apps (e.g., ‘new and trend’ collections) to support discoverability.”

— HUXSoft · 17 Oct 2025

“Improve discoverability and featuring opportunities for free games to help new developers gain traction.”

— Jellybean Studios · 14 Oct 2025

“I worked really hard on this game and it has almost no visibility.”

— Anonymous PSAT · 6 Feb 2026

Why it matters

What it is

A shelf in search & category pages that auto-features new apps — no payment, no manual curation.

The magic

Ranked by how fast it's growing, measured against apps its own size — so indies aren't crushed. Slots rotate; no app can dominate.

How it helps discovery

Solves the cold-start chicken-and-egg — a first fair shot, earned on real installs, then graduate to normal ranking (or eject if it can't hold users).

Who it's for

The brand-new quality app that search rank alone can never surface.

The data behind it: ~24% of live apps get 0 impressions, the top-50 per search are ~5-year-old incumbents, and ~43% of new US apps get 0 installs in their first 6 months.