Today a developer has one big blind spot: they can't see how customers are actually finding them — the Store shows “Search” as a single number. Search Analytics opens that up — it shows what customers are really searching for and how well your listing turns those visits into installs. That's the value: it takes something invisible and makes it clear enough to act on — turning transparency into action.
“I should be able to see what users are searching — the keywords, the impressions, the click-through rate. I don't have those analytics.”
“I can't see the search queries used by users that led to my app's page-views metric.”
“Provide search-query data so developers understand how users discover their apps.”
“Oh, is it like Google Ads, but ads for the store? … Is that in the Partner Center? … Oh, it's not.”
“I wish I could promote my app to Microsoft Ads directly from MPC.”