Proposal · Wants to be seen
Editorial nomination
Featuring is the single biggest free discovery lever there is — up to 5–10× installs the week it runs, and that velocity lifts organic rank for weeks. But today it's an invisible internal process. Editorial nomination opens the door — for proven, quality apps that self-nominate, qualify, and can track their application.
Dimension · Reach
Wants to be seen
In their words
“No developer visibility into Store recommendations, or any process to apply for featuring.”
— Chengdu Yupo · 23 May 2026
“It's a convoluted process just to update a description … and there's no way for me to ask to be featured.”
— Anonymous PSAT · 25 Feb 2026
“I would like to know which collection gave me PDP views.”
— Dave Smits · in meeting
Why it matters
What it is
In-Partner-Center nomination + a published eligibility checklist (rating, crash-free %, localisation, freshness) + status tracking.
The magic
Featuring drives 5–10× installs the week it runs (Apple) / 2–6× (Google) — and lifts organic rank for weeks after.
How it helps discovery
Turns featuring from a black box into something you can apply for, qualify for, and track — plus a campaign-ID so you finally see which rail drove your installs.
Who it's for
Proven, quality apps with real momentum — not the mega-brands (they already have Spotlight), not unproven new apps (a weak pick corrupts the shelf).